Petites bourgeoises and penny capitalists: women in retail in the Lille area during the nineteenth century

With few exceptions, historians have argued that in the nineteenthcentury women were excluded from most retail activities. InEurope women became increasingly concentrated in small-scale,under-capitalized, and short-lived stores. The "separate sphere" ideology in its different guises underlay this evolution.In North America, on the other hand, women capitalized on thisideology to carve a niche for themselves in trade and retailing.Women were not marginalized or segregated everywhere in Europe,however. In northern France the expansion of retail trade andoverall improvements in standards of living provided women,especially married ones, with opportunities they were not reluctantto grasp. Though the activities of married women remained subordinatedto the needs of their families, female retailers were neitherparticularly impoverished nor segregated in sectors deemed appropriatefor persons of their sex.