试论强势品牌的经营优势

强势品牌能够给企业创造更大的边际收益,给企业带来更多的忠诚顾客,使企业拥有更稳定的品牌资产。强势品牌是企业经营的高级目标,是企业完成营销使命的重要载体。建立强势品牌必须通过准确的品牌定位,导入具有传播力的CI系统,在形成品牌知名度的基础上建立品牌美誉度、忠诚度,并保持品牌建设稳定性等策略得以实现。

Brief Discussion Marketing Advantage of Strong Brands

A strong brand can help enterprises make higher marginal revenue, create a more loyal customer base, and own a more stable brand asset. A strong brand is the top goal of corporate management. It is the carrier that helps enterprises to complete their marketing missions. Building a strong brand demands an accurate brand identification and introduction of a CI system with strong power of expansion. On top of brand recognition, enterprises also need to build brand reputation and loyalty so that their strategy of maintaining brand name stability can be realized.