| 产品异质性与消费者行为的互动关系研究 |
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| 引用本文： | 曾国平,朱芸,金镝. 产品异质性与消费者行为的互动关系研究[J]. 商业研究, 2004, 0(5): 67-70 |
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| 作者姓名： | 曾国平 朱芸 金镝 |
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| 作者单位： | 重庆大学,贸易及行政学院,四川,重庆,400044 |
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| 摘 要： | 通过对产品异质性与消费者行为含义、内容及相互影响的多方面分析 ,阐述了两者形成互动关系的基础和意义 ,着重强调了提高产品异质性与促进消费者购买行为的互动联系 ,并从该方面对企业核心竞争力的改善提出了一些建议。
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| 关 键 词： | 产品异质性 个性化消费 产业内贸易 营销策略 |
| 文章编号： | 1001-148x(2004)05-0067-04 |
| 修稿时间： | 2003-03-27 |
The Research Into Interactive Relationship Between Product Differentiation and Customer Behavior |
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| Abstract: | The paper analyses the interactive relationship between product differentiation and customer behavior as to their implication,content and mutnal influence.It generdizes the ways to promote enterprises' core competence from the study of such interactive relationship. |
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| Keywords: | product differentiation individualistic consumption trade within industry marketing strategy |
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