| 基于旅游者需求的乡村旅游住宿类型研究——以阳朔为例 |
| |
| 引用本文： | 李星群.基于旅游者需求的乡村旅游住宿类型研究——以阳朔为例[J].桂林旅游高等专科学校学报,2011,4(2):82-86. |
| |
| 作者姓名： | 李星群 |
| |
| 作者单位： | 广西大学商学院; |
| |
| 基金项目： | 广西哲学社会科学“十一五”规划课题(06FJY007)的部分成果 |
| |
| 摘 要： | 乡村住宿产品是发展乡村旅游的一项重要基础设施,其发展的程度影响着乡村旅游活动开展的深度。通过对阳朔住宿旅游者的调查,根据其住宿要求进行聚类分析和一维方差分析,发现旅游者的住宿要求可分为高、中、低3种类型,且不同需求类型对应不同的旅游者群体。基于分析结果,提出了阳朔乡村旅游住宿产品的战略调整和管理建议。
|
| 关 键 词： | 乡村旅游 旅游者需求 住宿类型 阳朔 |
Research of Rural Accommodation Types Based on Tourists＇ Demand——a Case Study of Yangshuo |
| |
| LI Xing-qun.Research of Rural Accommodation Types Based on Tourists＇ Demand——a Case Study of Yangshuo[J].Journal of Guilin Institute of Tourism,2011,4(2):82-86. |
| |
| Authors: | LI Xing-qun |
| |
| Institution: | LI Xing-qun(Business School,Guangxi University,Nanning 530005,China) |
| |
| Abstract: | Accommodation product is an important tourism infrastructure which affects tourists' activities in rural tourism area.On the basis of a large-scale survey on tourists who spent at least on night at Yangshuo,tourists' accommodation demand can be divided into three categories by cluster analysis.Three categories accommodation product have discriminative tourists group by One-Way ANOVA.Based on the analytical result,the author puts forward some advice on strategic adjustment and management of accommodation pro... |
| |
| Keywords: | rural tourism tourists' demand accommodation type Yangshuo |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
