| 基于熵权灰色关联的旅游上市公司竞争力评价 |
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| 引用本文： | 李婧,张红,张春晖.基于熵权灰色关联的旅游上市公司竞争力评价[J].桂林旅游高等专科学校学报,2011,4(3):49-54. |
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| 作者姓名： | 李婧 张红 张春晖 |
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| 作者单位： | 陕西师范大学旅游与环境学院; |
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| 基金项目： | 国家自然科学基金项目(40771058,40901077); 西安市社会科学基金项目(10W09) |
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| 摘 要： | 选取23家旅游上市公司2009年度财务数据为研究样本,考虑到财务报表信息灰度较大、缺乏完备性,运用熵权灰色关联分析法分析＂理想公司＂与我国旅游上市公司的关联性,以评价3类旅游企业的竞争力。这种方法同时避免了由于人的主观因素造成的权重配置偏差。研究结果发现,景点类上市公司的竞争力＂两极化＂明显,综合类上市公司整体较强,而酒店类上市公司最差;旅游上市公司整体发展不平衡,并且主要通过盈利来提高自身的竞争力。在此基础上,提出了相应的对策建议。
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| 关 键 词： | 熵权 灰色关联分析 旅游上市公司 竞争力 |
Evaluation on the Competitiveness of Tourism Listed Companies Based on Entropy-weighted Grey Relational Analysis |
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| LI Jing,ZHANG Hong,ZHANG Chun-hui.Evaluation on the Competitiveness of Tourism Listed Companies Based on Entropy-weighted Grey Relational Analysis[J].Journal of Guilin Institute of Tourism,2011,4(3):49-54. |
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| Authors: | LI Jing ZHANG Hong ZHANG Chun-hui |
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| Institution: | LI Jing,ZHANG Hong,ZHANG Chun-hui (College of Tourism and Enviroment Science,Shaanxi Normal University,Xi'an 710062,China) |
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| Abstract: | In this paper,the 2009 financial data from 23 tourism listed companies is selected as research samples.Considering the financial statements are gray and lack of completeness,the author analyzed the relevance between ideal company and the tourism listed companies through the Entropy-weighted Gray Relational Analysis,to evaluate the competitiveness of the enterprises.At the same time,this method avoids the subjective influence of weight allocation effectively.The results show that companies that focus on land... |
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| Keywords: | weighted entropy Grey Relational Analysis tourism listed companies competitiveness |
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