| 从价值链角度透视广西民族旅游商品的开发创新 |
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| 引用本文： | 龚本海,李竞,张霞.从价值链角度透视广西民族旅游商品的开发创新[J].桂林旅游高等专科学校学报,2011,4(1):98-101,126. |
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| 作者姓名： | 龚本海 李竞 张霞 |
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| 作者单位： | 广西华蓝设计(集团)有限公司规划设计院;广西大学机械工程学院;陕西榆林学院管理学院; |
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| 基金项目： | 广西区教育厅项目“民族旅游商品创新开发设计研究” |
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| 摘 要： | 民族特色是广西旅游商品的重要表征之一。从分析旅游商品及其功能定位入手,从价值链角度透视广西民族旅游商品开发的现状与症结。并从流程管理出发,从政府、生产商、代理分销商及消费者等多角度,提出开发富有广西特色的优质旅游商品的创新性策略。
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| 关 键 词： | 旅游商品 价值链 创新 广西 |
The Development and Innovation of Guangxi National Tourist Commodities in Terms of Value Chain |
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| GONG Ben-hai,LI Jing,ZHANG Xia.The Development and Innovation of Guangxi National Tourist Commodities in Terms of Value Chain[J].Journal of Guilin Institute of Tourism,2011,4(1):98-101,126. |
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| Authors: | GONG Ben-hai LI Jing ZHANG Xia |
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| Institution: | GONG Ben-hai1,LI Jing2,ZHANG Xia3(1.Guangxi Hualan Design & Consulting Group,Nanning 530011,China,2.College of Mechanical Engineering,Guangxi University,Nanning 530004,3.School of Management,Yulin College,Yulin 719000,China) |
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| Abstract: | The national characteristics is an important characterization of Guangxi tourist commodities.On the base of analyzing the functional demand of the tourist commodities,the current situation and problems of Guangxi national tourist commodities development have been dissected in terms of value chain.Beginning with procedure management,the innovative tactics of developing high-quality tourist commodities full of Guangxi characteristic are put forward from many sides,such as the government,the manufacturer,the a... |
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| Keywords: | tourist commodity value chain innovation Guangxi |
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