| 我国高星级酒店定制营销流程设计与分析 |
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| 引用本文： | 唐凡茗. 我国高星级酒店定制营销流程设计与分析[J]. 桂林旅游高等专科学校学报, 2011, 4(3): 66-69 |
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| 作者姓名： | 唐凡茗 |
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| 作者单位： | 桂林旅游高等专科学校酒店管理系; |
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| 摘 要： | 酒店经营成功与否,很大程度上依赖于营销环节。定制营销理念的引入为高星级酒店经营开拓了新的发展思路。分析了高星级酒店实现定制营销的条件,为高星级酒店设计了完整的定制营销业务流程和销售业务流程,帮助高星级酒店解决如何实施定制营销的难点问题。
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| 关 键 词： | 高星级酒店 定制营销 条件 流程设计 |
Analysis of Conditions and Design of Implementation Procedure of Customized Marketing of Luxurious Hotels |
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| TANG Fan-ming. Analysis of Conditions and Design of Implementation Procedure of Customized Marketing of Luxurious Hotels[J]. Journal of Guilin Institute of Tourism, 2011, 4(3): 66-69 |
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| Authors: | TANG Fan-ming |
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| Affiliation: | TANG Fan-ming (Department of Hotel Mangaement Guilin Institute of Tourism,Guilin 541006,China) |
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| Abstract: | A successful operation of a luxurious hotel depends greatly on its marketing.The concept of customized marketing opens a new way for the market exploration of the luxurious hotel.Instead of focusing on the planning as many studies have done,this essay centers around the conditions for the realization of customized marketing of the luxurious hotel,and has worked out a complete operational procedure for the luxurious hotels in order to help such hotels to solve the difficulties they may encounter during the i... |
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| Keywords: | luxurious hotels customized marketing conditions operational procedure design |
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