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会展业生态化发展研究——以杭州为例
引用本文:沈绍宇,童琦. 会展业生态化发展研究——以杭州为例[J]. 价值工程, 2020, 39(13): 17-19
作者姓名:沈绍宇  童琦
作者单位:浙江树人大学,杭州310013;浙江树人大学,杭州310013
基金项目:本文系2019年国家级大学生创新创业训练计划项目《基于生态视角的会展产业发展模式创新》
摘    要:随着G20会议在杭州的成功举办,杭州会展业进入发展的快车道,但在快速发展中一个严重的问题也逐渐显现,因此生态化转型必不可免地成为了探索杭州会展业发展新模式的道路。本文首先介绍了会展产业生态化的内涵,然后分析了杭州会展业实现生态化发展的优势与劣势,并据此提出了杭州会展业实现生态化发展的对策。

关 键 词:杭州  会展业  生态化发展  对策

Research on the Ecological Development of Convention and Exhibition Industry:Taking Hangzhou as an Example
SHEN Shao-yu,TONG Qi. Research on the Ecological Development of Convention and Exhibition Industry:Taking Hangzhou as an Example[J]. Value Engineering, 2020, 39(13): 17-19
Authors:SHEN Shao-yu  TONG Qi
Affiliation:(Zhejiang Shuren University,Hangzhou 310013,China)
Abstract:With the successful holding of the G20 conference in Hangzhou,Hangzhou's convention and exhibition industry has entered the fast track of development,but a serious problem has gradually emerged in the rapid development,so the ecological transformation will inevitably become a new pattern of the development of Hangzhou's convention and exhibition industry.This article first introduces the connotation of the exhibition industry ecologicalization,and then analyzes the advantages and disadvantages of the Hangzhou exhibition industry to achieve ecological development,and accordingly puts forward the countermeasures for the Hangzhou exhibition industry to achieve ecological development.
Keywords:Hangzhou  convention and exhibition industry  ecological development  countermeasures
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