新常态下外贸企业提升盈利能力的困境与策略

新常态下,外贸企业面临诸多挑战,提升盈利能力是使实现外贸企业可持续发展的基本保证。由于世界经济复苏缓慢,国际需求持续疲软、国际贸易摩擦加剧,加之综合经营成本也在持续提升,我国外贸企业的市场竞争加剧、经营风险增加,外贸企业的总体盈利能力承压,这是新常态下外贸企业提升盈利能力的困境。鉴于此,新常态下外贸企业要加速完善产品结构、注重产权保护、优化内部管理,全面提升外贸企业的核心竞争力,提高外贸企业的盈利能力。

The Difficulties and Strategies of Foreign Trade Enterprises to Improve Profitability under the New Normal

Under the new normal,foreign trade enterprises are facing many challenges.Improving profitability is the basic guarantee for the sustainable development of foreign trade enterprises.Due to the slow recovery of the world economy,the continued weakness in international demand,the intensification of international trade frictions,and the continuous increase in comprehensive operating costs,the market competition of China's foreign trade companies is intensifying,operating risks are increasing,and the overall profitability of foreign trade enterprises is under pressure.This is the dilemma of foreign trade enterprises to improve profitability under the new normal.In view of this,under the new normal state,foreign trade enterprises should accelerate the improvement of product structure,pay attention to property rights protection,optimize internal management,comprehensively enhance the core competitiveness of foreign trade enterprises,and increase the profitability of foreign trade enterprises.