Integrating nonmarket and market resources,strategy and performance in Chinese enterprises: a review of the field and a resource-based empirical study |
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Authors: | Wu Wei Xuan Zhao Malcolm Warner |
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Affiliation: | 1. Economics and Management School, Wuhan University, Wuhan, China;2. Judge Business School, University of Cambridge, Cambridge, UK |
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Abstract: | The resource-based view (RBV) regards strategy as deploying resources to obtain a competitive advantage. This article adopts such a RBV, by a simultaneous consideration of nonmarket and market factors, and then an empirical analysis of the relationships between such nonmarket and market resources, strategies and performance, focusing specifically on Chinese enterprises. The results test hypotheses related to the integrated strategy and RBV of the firm on linkages of nonmarket and market components. Combining those two views, this study reveals that there is a high and positive correlation between nonmarket and market strategies, while nonmarket strategy has a positive indirect effect on market performance via nonmarket performance. These findings suggest that the RBV is an appropriate theory for addressing the shortcomings in integrated strategy research. |
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Keywords: | Asia China nonmarket and market resources nonmarket and market strategies nonmarket and market performance PRC resource-based view RBV structured equation model |
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