| 多语旅游环境建构与旅游资源价值提升 |
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| 引用本文： | 田海龙,沈长智.多语旅游环境建构与旅游资源价值提升[J].天津商学院学报,2008,28(1):43-47. |
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| 作者姓名： | 田海龙 沈长智 |
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| 作者单位： | 天津商业大学外国语学院 天津300134(田海龙)，天津商业大学商学院 天津300134(沈长智) |
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| 基金项目： | 天津市教委科研专项课题 |
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| 摘 要： | 语言不仅可以描述旅游资源，而且可以建构旅游资源，提升旅游资源的价值。构建多语旅游环境更是对提高旅游资源的价值具有特殊意义。从天津旅游资源的实际出发，运用话语建构理论的研究成果，在国际化都市文化旅游环境发展战略的指导下，讨论构建天津多语旅游环境的战略与措施，以期构建体系完善、功能齐全、特色突出的多语旅游环境，提升天津旅游资源价值。
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| 关 键 词： | 天津旅游资源 多语旅游环境 话语建构 价值提升 战略与措施 |
| 文章编号： | 1001-0262（2008）01-0043-05 |
| 收稿时间： | 2007-10-25 |
Discursive Construction of Tourist Environment: Proposals for Promoting Value of Tianjin Local Tourist Resources |
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| TIAN Hai-long,SHEN Chang-zhi.Discursive Construction of Tourist Environment: Proposals for Promoting Value of Tianjin Local Tourist Resources[J].Journal of Tianjin University of Commerce,2008,28(1):43-47. |
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| Authors: | TIAN Hai-long SHEN Chang-zhi |
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| Institution: | TIAN Hai-long, SHEN Chang-zhi ( a. School of Foreign Languages ; b. School of Business, Tianjin University of Commerce, Tianjin 300134, China) |
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| Abstract: | Language serves to construct the tourist resources and promote their value as well as to describe these resources.In this sense,it is significant to construct a multi-lingual tourist environment to promote the value of tourist resources in Tianjin,where global tourism is most preferred.Starting from discussing the constructive function of language developed from discourse theory,the paper proposes some strategies that may help construct a multi-lingual tourist environment and in turn promote the value of local tourist resources. |
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| Keywords: | tourist resources of Tianjin multi-lingual tourist environment discursive construction promotion of value strategies |
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