Abstract: | Among various factors contributing to the economic success of the Japanese, the use of military-like strategies has been recently cited by scholars, prominent journalists, and politicians in the United States. Some of them are now advocating retaliation through the use of similar military-type methods. However, will the American companies and their government be able to do this successfully? A lot depends on a clear appreciation of some of the fundamental principles underlying the use of military strategies to business practices. This article seeks to highlight and explain why militarytype strategies are more applicable to Japanese than American companies. © 1993 John Wiley & Sons, Inc. |