Investing in Eastern Europe: Perspectives of chief financial officers

This study surveyed senior corporate financial executives to determine their views on Eastern European business opportunities. Responses cover a broad range of topics and provide new insight into their perceptions and experiences about key factors that influence investment decisions: expected profitability, risk, resources, and timing. An optimistic view emerged. This is noteworthy in light of the reputation of CFOs for caution, conservatism, and reticence. Their perception of a favorable return-risk ratio may serve as further encouragement for those considering Eastern European ventures. © 1993 John Wiley & Sons, Inc.