| 高职网络营销课程改革的新思路 |
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| 引用本文： | 胡泽萍.高职网络营销课程改革的新思路[J].北京市经济管理干部学院学报,2009,24(4):53-55. |
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| 作者姓名： | 胡泽萍 |
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| 作者单位： | 北京经济管理职业学院南校区,北京,102602 |
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| 摘 要： | 本文认为，高职网络营销课程教学改革的基本思路是：以工作任务和工作过程为载体设计学习情境，基于完成的职业行为和岗位任务设计教学内容，从而观固知识，提高学生的实战对抗和应变能力。
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| 关 键 词： | 高职 网络营销 课程改革 |
New Idea of Network Marketing Curriculum Reform in Higher Vocational Colleges |
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| HU Ze-ping.New Idea of Network Marketing Curriculum Reform in Higher Vocational Colleges[J].Journal of Beijing Institute of Economic Management,2009,24(4):53-55. |
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| Authors: | HU Ze-ping |
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| Institution: | HU Ze-ping (South Campus of Beijing Institution of Economics and Management, Beijing 102602, China) |
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| Abstract: | This paper argued that the basic idea of teaching reform of network marketing curriculum in higher vocational colleges is to design learning situation regarding work tasks and work processes as carriers, design teaching contents based on completion of professional behaviors and job tasks to consolidate knowledge and improve students＇ actual capacities of confrontation and dealing with emergency. |
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| Keywords: | higher vocational college internet marketing curriculum reform |
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