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基于社会偏好理论的网络道德问题治理
引用本文:程宇.基于社会偏好理论的网络道德问题治理[J].福建行政学院福建经济管理干部学院学报,2010(6):51-56.
作者姓名:程宇
作者单位:福建江夏学院公共管理系;
基金项目:福建省社科规划项目(2009B0233)
摘    要:针对虚拟网络环境下道德治理的难点,以及网络道德异于传统道德的新特质的挑战,提出网络道德治理的困境,很大程度上源于研究分析工具的不充分。尝试引入社会偏好理论,借用该理论所内蕴的公平、互惠、合作、信任等思想,提出了网络道德治理的若干着眼点,以期对现阶段的网络道德治理提供些许借鉴和启发。

关 键 词:社会偏好  强互惠  网络道德  治理

The Network Moral Governance based on the Theory of Social Preference
CHENG Yu.The Network Moral Governance based on the Theory of Social Preference[J].Journal of Fujian School of Administration and Fujian Institute of Economics and Management,2010(6):51-56.
Authors:CHENG Yu
Abstract:Aiming at the difficulty of moral governance under the virtual network environment and the challenge of the new speciality of the network moral which was different the traditional moral,the paper put forward that the difficulty of the network moral governance was caused by the lack of the tool of study and analysis to a great degree.The paper attempted to introduce the theory of social preference,drew lesson from the ideas of fair,reciprocal benefit,cooperation,trust in this theory,proposed some respects of...
Keywords:Social preference  Strong reciprocal benefit  The network morals governance  
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