Sustainability drivers in food retail |
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| Authors: | Danny Pimentel Claro Silvio Abrahão Laban Neto Priscila Borin de Oliveira Claro |
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| Institution: | 1. Department of Marketing, Sam M. Walton College of Business, University of Arkansas, Business Building 302, Fayetteville, AR 72701, USA;2. Department of Marketing, College of Business, Washington State University, Pullman, WA 99164-4750, USA;1. Department of Economics and Management, University of Helsinki, P.O Box 27, 00014, Finland;1. CERIS, Instituto Superior Técnico, Universidade de Lisboa, Av. Rovisco Pais, 1, 1049-001 Lisboa, Portugal;2. CTAC, University of Minho, Department of Civil Engineering, Campus de Azurém, 4800-058 Guimarães, Portugal;1. Centre for Environmental Strategy, School of Engineering (D3), University of Surrey, Guildford, Surrey GU2 7XH, UK;2. Bristol Economic Analysis, University of the West of England, Frenchay Campus, Coldharbour Lane, Frenchay, Bristol BS16 1QY, UK;1. Institute of Retail Management, University of St. Gallen, Dufourstr. 40a, CH-9000 St. Gallen, Switzerland;2. Zeppelin University Friedrichshafen, Am Seemooser Horn 20, D-88045 Friedrichshafen, Germany;3. Saint Joseph?s University, Philadelphia, PA 19131, USA |
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| Abstract: | Sustainability has become a relevant issue for retailers. We develop an integrated model with three drivers of retailer's investments in sustainability. First, the more their processes, human resources and customer driven capabilities are developed, the more investments in sustainability tend to occur. Second, retailers leverage their relationships with suppliers to invest in sustainability. Third, competition and economic instability may also lead to long run investments in social and environmental. We tested three hypotheses by surveying 101 retailers operating supermarkets, hypermarkets and neighborhood stores that focus mainly on food with a limited offering of general merchandise and apparel. Our results show the importance of customer driven capabilities for investments in sustainability. Communication with the supplier also has an impact on investments, while the process and policies of the supplier relationship do not. Retailers invest in sustainability to coordinate this relationship. Our study sheds light on the drivers for sustainability and offers an understanding of how a retailer may invest further in sustainability. |
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