Store format choice and relationship quality in apparel retail: A study of young and early-middle aged shoppers in New Delhi region |
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| Authors: | Gaurav Tripathi Kartik Dave |
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| Institution: | 1. Institute for International Management and Technology, Gurgaon, Haryana, India;2. BIMTECH, Greater Noida, Uttar Pradesh, India;1. Department of Chemical Engineering, Louisiana State University, United States;2. Department of Renewable Natural Resources, Louisiana State University, United States;1. Dipartimento di Economia, Università degli Studi di Parma, via Kennedy 6, I-43125 Parma, Italy;2. Dipartimento di Scienze Economiche e Sociali, Università Cattolica del Sacro Cuore, Piacenza, Italy;3. Dipartimento di Economia, Università degli Studi di Parma, Parma, Italy;1. School of Economics, Faculty of Economics and Management, National University of Malaysia (UKM), 43600 Bangi, Selangor, Malaysia;2. School of Management, Curtin Business School, Curtin University, Perth, Australia;1. Graduate School of Business Sciences, University of Tsukuba, 3-29-1, Otsuka, Bunkyo, Tokyo 112-0012, Japan;2. Department of Sociology, Teikyo University, 359 Otsuka, Hachioji, Tokyo 192-0395, Japan;3. Graduate School of Innovation and Technology Management, Yamaguchi University, 2-16-1 Tokiwadai, Ube Yamaguchi 755-8611, Japan;1. Université du Québec à Trois-Rivières, Ringuet 3140, 3351 Boulevard des Forges, CP 500, Trois-Rivières, (QC), Canada G9A 5H7;2. University Montpellier 1, MRM, Case 028, Place Eugène Bataillon, 34095 Montpellier cedex 5, France;3. SKEMA—University Lille Nord de France, Avenue Willy Brandt, 59777 EURALILLE, France |
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| Abstract: | Shopping format choice has been an interesting and important area of research in the academic literature from long time. However, research in this area is presently at a nascent stage in India. There are a very few studies which focus on store format choice in India which includes the works of Anand and Sinha (2009), Prasad and Aryasri (2008), Sinha and Banerjee (2004) and Tripathi and Sinha (2008). The present study compares three different retail formats (Discount stores, Exclusive stores and Multi-brand outlets) based on the shopper's perception of relationship quality (RQ) of these stores using multivariate techniques. For addressing, the objective of this study a sample of 313 shoppers is used. Results suggest that “conflict due to store” and “combined overall RQ due to the store and its employees” influence the store format choice. The RQ levels among the apparel store format are highly competitive. |
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| Keywords: | Relationship quality Store format choice Apparel retailing India |
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