Muy local: Differentiating Hispanic and Caucasian shoppers of locally produced foods in US grocery |
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| Authors: | Jeffrey M. Campbell |
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| Affiliation: | 1. National Wine and Grape Industry Centre, Charles Sturt University, Australia;2. School of Psychology, Charles Sturt University, Australia;3. School of Social Work, Charles Sturt University, Australia;1. Telfer School of Management, University of Ottawa, 55 Laurier Street East, Ottawa, Ontario, Canada, K1N 6N5;2. Montpellier SupAgro, URM 1110 Moisa, Montpellier, 2 Place Viala 34060 Montpellier, France;1. Department of Public Health Sciences, College of Health and Human Services, University of North Carolina at Charlotte, Charlotte, NC;2. NORC at the University of Chicago, Bethesda, MD;3. University of Utah Hospitals and Clinics, Salt Lake City, UT;1. Oxford Brookes University, Oxford Brookes Business School, Wheatley Campus, Oxford, OX33 1HX, United Kingdom;2. ESCE International Business School, Paris, France;3. Dr. Klaus & Associates Consultancy, London, UK |
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| Abstract: | The current study reviews consumer purchasing of locally produced foods in retail grocery stores across Hispanic and Caucasian groups in the United States. Six hypotheses were tested via the creation and evaluation of a measurement model within the structural equation modeling process. Results suggested that group differences exist between Hispanic and Caucasian consumers across the constructs of attitudes, perceived product availability, subjective norms, intention to purchase and extent of purchase. Implications for marketing strategies across groups and product categories are provided, along with future research directions. |
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