Using a Multi-Criteria Group Decision Making Approach to Select Merged Strategies for Commercial Banks |
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Authors: | Tien-Chin Wang Ying-Ling Lin |
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Institution: | (1) Department of Management Science and Engineering, School of Economics and Management, Tsinghua University, Beijing, 100084, China |
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Abstract: | This investigation develops an analytic hierarchy framework to help banks choose development strategies according to six main
criteria comprising 41 attributes, namely management performance, staff rights and interests, customer orientation, financial
analysis, government policy and risk management. Questionnaires are administered to compare the priorities of different criteria
and the ratings of feasible developmental strategies amongst decision makers and respondents including bank superintendents
(Department of Finance), economists, shareholders, customers, executives and staff of the Bank of Kaohsiung, Taiwan. Additionally,
the analytic hierarchy process and consistent fuzzy preference relation are used to improve consistency and effectiveness
in decision making. The analytical results reveal that risk management and customer orientation are the most important considerations
for the Bank of Kaohsiung in the development of a strategy selection. Furthermore, the staff select the best futuristic policy
on “focusing on core business competitiveness to become a specialized and stable bank,” whereas the other five groups choose
the strategy of “merging with other finance organizations to become an existing bank.” |
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Keywords: | |
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