Modeling and testing the “two-step” decision process of travelers in airport and airline choices |
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| Institution: | 1. School of Government, Universidad Adolfo Ibañez, Diagonal Las Torres 2640, Santiago, Chile;2. ILADES-Universidad Alberto Hurtado, Santiago, Chile;1. Surrey International Institute, Dongbei University of Finance and Economics, Li Jin Building, No. 217 Jian Shan Street, Sha He Kou District, Dalian, 116025, China;2. Department of Tourism, Sport and Hotel Management, Griffith University, Gold Coast Campus, QLD 4222, Australia;1. The Hull University Business School, United Kingdom;2. Tanta University, Egypt;3. DHL, Germany;1. Department of Management, Information and Production Engineering, University of Bergamo, Via Pasubio 7, 24044 Dalmine, BG, Italy;2. Robert H. Smith School of Business, University of Maryland, College Park, MD 20742, USA |
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| Abstract: | This paper develops and estimates a nested logit model of airport–airline choice that incorporates the “two-step” decision process of air travelers. The model assumes that a traveler first eliminates certain choice alternatives that do not satisfy his/her minimum acceptable standards (first step), and then chooses the utility-maximizing alternative from the set of screened choice alternatives (second step). The model is calibrated by using the survey data collected in the USA (central Iowa). The results imply that the “two-step” choice model may fit the observed data significantly better than the conventional “one-step” choice models. |
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