我国金融企业实施CRM的对策研究

随着经济一体化、金融国际化的不断深入,我国金融企业面临着日益加剧的国内外双重竞争。以客户为中心,在激烈的竞争中赢得和留住客户,并充分利用这些宝贵的客户资源,形成自己的竞争优势,已成为各金融企业竞争成败的关键。因此,对我国金融企业实施CRM的动因进行分析研究,并制定出相应的实施对策,可以确保我国金融企业在激烈的市场竞争中培育其核心竞争力,获得持久的竞争优势,提高其经济效益。

The Countermeasures for CRM Implemenation in Chinese Financial Firms

With the intense development of economic globalization and financial internationalization, Chinese financial enterprises are confronted with the serious eompetition at home and abroad CRM, as the assential task to gain eompetifive advantages become the focus of eompetition in these financial enterprises.So, to implement CRM in Chinese financial enterprises and can make them cultivate their core eompetition, acquire sustainable eompetitive advantage and improve their benefits.