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International consumer behavior: Its impact on marketing strategy development: by A. Coskun Samli. Westport,CT: Quorum Books, 186 + xviii pages. $59.95. and Consumer Behavior: Implications for Marketing Strategy (6th edition), by Del I. Hawkins,Roger J. Best,and Kenneth A. Coney. Chicago: Richard D. Irwin,Inc. 649 + xix pages. $66.95
Institution:1. Department of Surgical, Oncological and Oral Sciences, Urology Unit, University of Palermo, Italy;2. Department of Surgical, Oncological and Oral Sciences, Medical Oncology Unit, University of Palermo, Italy;3. Nuclear Medicine Unit, University of Palermo, Italy;4. Oncology Unit, “Buccheri La Ferla Fatebenefratelli” Civic Hospital, Palermo, Italy;5. Oncology Unit, “Villa Sofia-Cervello” Civic Hospital, Palermo, Italy;6. La Maddalena Clinic, Oncology Unit, Palermo, Italy;7. GSTU Foundation, Statistics, Palermo, Italy;1. Economics and Management School, Wuhan University, Wuhan 430072, China;2. College of Economics and Management, Huazhong Agricultural University, Wuhan 430070, China
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