Why strategists shun technologists

A model of computer-integrated manufacturing as the integration of strategy, implementation and innovation is presented. Strategy emphasizes a clear understanding of the objectives and goals of the organization. Strategy can be understood in terms of the interaction between product and process strategies, critial success factors and product life-cycle. Implementation stresses an iterative incremental process based on strategy, user involvement and tolerance. Innovation is the result of a successfully implemented strategy. It is both organizational learning and change.