A consumer‐oriented culture? |
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Authors: | Norman Flynn |
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Institution: | Lecturer in public sector management , London Business School |
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Abstract: | Public sector managers are asked to ‘stay close to the customer’ and to develop a consumer‐oriented culture. While important lessons from the private sector ‐ if properly translated—can be applied to the public sector, this does not mean that existing skills need to be abandoned, rather supplemented. |
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