首页 | 本学科首页   官方微博 | 高级检索  
     

M公司外部环境和优劣势研究
引用本文:黄佑军. M公司外部环境和优劣势研究[J]. 吉林省经济管理干部学院学报, 2006, 20(3): 19-22
作者姓名:黄佑军
作者单位:佛山职业技术学院,广东,佛山,528237
摘    要:M公司所处的外部宏观环境、铝型材行业竞争态势及公司自身内部条件表明,M公司存在诸多威胁和有利条件,企业内部也具有自身的优劣势.这表明M公司只有进行品牌创建,实施品牌策略,才能在激烈的市场竞争中立于不败之地.

关 键 词:宏观环境  行业竞争  内部条件  SWOT分析
文章编号:1009-0657(2006)03-0019-04
收稿时间:2006-04-28
修稿时间:2006-04-28

The Study of External Environment, Advantage and Disadvantage of M Corporation
Huang Youjun. The Study of External Environment, Advantage and Disadvantage of M Corporation[J]. Journal of Jilin Province Economic Management Cadre College, 2006, 20(3): 19-22
Authors:Huang Youjun
Abstract:The external environment such as macro-environment and competition status and the internal environment of M corporation show that it has the threat, opportunity, strength and weakness. This concludes that it is necessary to put the brand establishment into practice and take the measures; it is of academic and practical senses, and helpful to survive in the intensive market competition.
Keywords:Macro-environment   inner-trade competition   internal conditions   SWOT analyses
本文献已被 CNKI 维普 万方数据 等数据库收录!
设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司  京ICP备09084417号