| M公司外部环境和优劣势研究 |
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| 引用本文： | 黄佑军. M公司外部环境和优劣势研究[J]. 吉林省经济管理干部学院学报, 2006, 20(3): 19-22 |
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| 作者姓名： | 黄佑军 |
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| 作者单位： | 佛山职业技术学院,广东,佛山,528237 |
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| 摘 要： | M公司所处的外部宏观环境、铝型材行业竞争态势及公司自身内部条件表明,M公司存在诸多威胁和有利条件,企业内部也具有自身的优劣势.这表明M公司只有进行品牌创建,实施品牌策略,才能在激烈的市场竞争中立于不败之地.
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| 关 键 词： | 宏观环境 行业竞争 内部条件 SWOT分析 |
| 文章编号： | 1009-0657（2006）03-0019-04 |
| 收稿时间： | 2006-04-28 |
| 修稿时间： | 2006-04-28 |
The Study of External Environment, Advantage and Disadvantage of M Corporation |
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| Huang Youjun. The Study of External Environment, Advantage and Disadvantage of M Corporation[J]. Journal of Jilin Province Economic Management Cadre College, 2006, 20(3): 19-22 |
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| Authors: | Huang Youjun |
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| Abstract: | The external environment such as macro-environment and competition status and the internal environment of M corporation show that it has the threat, opportunity, strength and weakness. This concludes that it is necessary to put the brand establishment into practice and take the measures; it is of academic and practical senses, and helpful to survive in the intensive market competition. |
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| Keywords: | Macro-environment inner-trade competition internal conditions SWOT analyses |
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