| 我国农产品市场营销问题探析 |
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| 引用本文： | 徐金海.我国农产品市场营销问题探析[J].经济问题,2001(2):50-53. |
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| 作者姓名： | 徐金海 |
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| 作者单位： | 华南农业大学,经贸学院,广东,广州,510642 |
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| 摘 要： | 当前我国农产品市场营销状况不容乐观，树立正确的营销指导思想，根据农产品市场营销活动的特点，加强其市场调研与预测，采取差异化，品牌化，绿色化，组织化，组合化营销策略，是做好其营销工作的有效保护，同时，政府也应发挥重要作用。
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| 关 键 词： | 农产品 市场营销 营销策略 中国 |
| 文章编号： | 1004-972X(2001)02-0050-04 |
| 修稿时间： | 2000年10月27 |
Probing into the Contemporary Marketing Problems of China's Agricultural Products |
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| XU Jin-hai.Probing into the Contemporary Marketing Problems of China's Agricultural Products[J].On Economic Problems,2001(2):50-53. |
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| Authors: | XU Jin-hai |
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| Abstract: | The contemporary marketing situation of China's agricultural products is not bright. Establishing correct marketing guideline, strengthening market research and forecast according to the characteristics of the marketing of agricultural products, and adopting marketing strategies of differentiating, branding, greening, organizing, mixing are effective guarantee of doing the marketing work. Meanwhile, governments should play an important role in this process. |
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| Keywords: | agricultural products marketing strategies |
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