危机——机遇,危机管理的折点

企业发展中会面临经营危机、管理危机、品牌危机、公关危机等等防不胜防的多种"企业危机",并且无论哪种危机发生,都有可能给企业带来致命的打击.对于企业来说采取何种处理方式往往决定着应对危机的成败得失,危机管理迫在眉睫,它不再仅仅局限于处理突发性事件,而注重挖掘企业管理的深层次原因日渐成为企业管理必不可少的组成部分.

Crisis-opportunity, crisis management of fold point

Enterprise developing will face the business crisis, managing crisis, brand crisis, pr crisis and so on many kinds of attack-schemes enterprise crisis, and no matter which kind of crisis, are likely to bring enterprise fatal blow. For companies to take whatever treatment often determines the success or failure of the gain and loss, deal with crises of crisis management is imminent, it is no longer limited to handle unexpected events, and pay attention to mining enterprise management the deep-seated reasons ...