Identity and social responsibility policies: Six large corporations examined

Managers in all industries reach a time in their careers when they must answer certain questions about their firms. They are required to deal philosophically with the questions of social responsibility and identity; failure to do so may limit the firm's growth. The author examines management strategies and policies related to responsibility and identity as they have been resolved in six large firms, all highly oriented to consumer products. The firms include Ashland Oil and Refining Company, Standard Oil of Ohio, General Electric, Procter and Gamble, Kroger, and Federated Department Stores. Each has a special identity and egocentrism. Guidelines established by these six companies may help other businessmen and managers in reaching decisions for themselves and their organizations.