消费者最好的时代 生产者最坏的时代

整个消费社会开始以消费者为中心重新调整,主要体现在以下几个方面:营销:传统的单向度的信息传递为主的模式逐渐转变为以情感和互动为核心的沟通、对话零售:如何能够在线上和线

THE BEST TIME AND THE WORST TIME

"It was the best of times, it was the worst of times", the famous remark of English novelist Charles Dickens seems to be always correct. Today, the best time for consumers is coming around, while for the producers, the worst time is arriving. With the popularization of Internet and mobile technologies, the information explosion has destroyed the asymmetric information pattern between consumers and producers. Through various channels—especially social media, consumers learn much more information about products. Their "hunted" role in the traditional marketing system is gone, and today they have started to take the initiative in consumption. For producers, to accept t he fact t hat "consumers are the engines" requires them to deeply transform the business mode. The producers need to learn to talk and communicate with consumers, comply to or even cater to their interest and choice, and change their out-of-date rigid production process. Smart producers have allied with consumers to form a collaborative organism: the consumers decide everything through the links including the Internet, new technology development, production, operation, logistics and sales. With flexible production in small amount and various batches, they can realize a new word in Alvin Toffler’s book Revolutionary Wealth —"prosumer", which is the combination of producer and consumer. The future is already coming. Consumers arethe engines of the new business time, and the whole business chain including marketing, retail and production is being transformed. Through long-time interview and research, we hope to present the various problems that challenge our business intelligence as well as the various opportunities in solving these problems.