| 基于岗位群要求的高职市场营销专业课程体系的构建 |
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| 引用本文： | 施芬. 基于岗位群要求的高职市场营销专业课程体系的构建[J]. 科技和产业, 2010, 10(11) |
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| 作者姓名： | 施芬 |
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| 摘 要： | 在阐述高职市场营销专业传统课程体系存在的不足之处的基础上,针对高职市场营销专业培养岗位型人才的要求,提出了构建基于岗位群要求的高职市场营销专业课程体系。文章阐述了构建基于岗位群要求的高职市场营销专业课程体系的原则及步骤,同时,提出了构建基于岗位群要求的高职市场营销专业课程体系的保障措施。
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| 关 键 词： | 课程体系 市场营销专业 高职 岗位群 |
The Construction of Post Group Curriculum System of Marketing Specialty in Higher Vocational Education |
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| SHI Fen. The Construction of Post Group Curriculum System of Marketing Specialty in Higher Vocational Education[J]. SCIENCE TECHNOLOGY AND INDUSTRIAL, 2010, 10(11) |
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| Authors: | SHI Fen |
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| Abstract: | The paper described the shortcomings of the traditional curriculum system of marketing specialty.Then,it proposed building the post group curriculum system of marketing specialty based on the job-based requirements of marketing specialty in higher vocational education.The paper described principles and steps of the construction of post group curriculum system of marketing specialty in higher vocational education.And,it proposed safeguards of the construction of post group curriculum system of marketing specialty in higher vocational education. |
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| Keywords: | curriculum system marketing specialty higher vocational education post group |
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