| 基于产业集群的天津滨海新区旅游发展模式构建 |
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| 引用本文： | 冉群超,郑治伟.基于产业集群的天津滨海新区旅游发展模式构建[J].天津商学院学报,2009,29(4):8-11. |
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| 作者姓名： | 冉群超 郑治伟 |
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| 作者单位： | 冉群超,RAN Qun-chao(天津商业大学商学院,天津,300134);郑治伟,ZHENG Zhi-wei(中国劳动关系学院高职学院,北京,100037) |
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| 基金项目： | 天津市教委科研专项基金，天津商业大学青年科研培育基金 |
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| 摘 要： | 在传统旅游活动发展的基础上，结合产业链的发展优势，构建了独特的基于产业集群中产业链的天津滨海新区旅游发展的框架；论述了天津滨海新区旅游发展的总体模式及旅游功能区划；提出了发挥政府职能、旅游整合开发、关注顾客让渡价值、培育核心竞争力、打造滨海新区旅游产业集群品牌的建议。
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| 关 键 词： | 旅游产业集群 天津滨海新区 旅游模式 |
On Development Pattern of Tourism Industry in the Binhai New Area in Tianjin Based on Industry Cluster |
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| RAN Qun-chao,ZHENG Zhi-wei.On Development Pattern of Tourism Industry in the Binhai New Area in Tianjin Based on Industry Cluster[J].Journal of Tianjin University of Commerce,2009,29(4):8-11. |
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| Authors: | RAN Qun-chao ZHENG Zhi-wei |
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| Institution: | RAN Qun-chao, ZHENG Zhi-wei(1. School of Business, Tianjin University of Commerce, Tianjin 500134, China;2. School of Higher Vocational Education, China Institute of Industrial Relations, Beijing 100037, China) |
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| Abstract: | Starting from analyzing the traditional tourism activities and the advantages of industry chain, the paper builds a unique frame for the development of tourism industry in the Binhai New Area in Tianjin based on industry chain in industry cluster, discusses the general development pattern and function division of tourism industry in the Binhai New Area, and offers some proposals for the development of tourism industry such as bringing government function into full play, integrating tourism planning, paying attention to customers＇ delivered value, building up core competitiveness, and making tourism industry cluster brand, etc. |
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| Keywords: | tourism industry cluster the Binhai New Area in Tianjin tourism pattern |
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