| 中国邮政品牌建设方案研究 |
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| 引用本文： | 朱长征. 中国邮政品牌建设方案研究[J]. 特区经济, 2008, 0(3): 296-297 |
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| 作者姓名： | 朱长征 |
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| 作者单位： | 西安邮电学院,信息与管理工程系,陕西,西安,710061 |
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| 摘 要： | 邮政作为百年老店,具有较强的品牌影响力。但由于维护不力,品牌效应逐渐减弱。本文在分析中国邮政品牌建设现状的基础上,提出了中国邮政品牌建设的具体方案,并进一步阐述了方案的实施措施。
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| 关 键 词： | 中国邮政 品牌 方案 |
Research of China postal brand construction project |
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| Zhu Chang Zheng. Research of China postal brand construction project[J]. Special Zone Economy, 2008, 0(3): 296-297 |
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| Authors: | Zhu Chang Zheng |
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| Affiliation: | Zhu Chang Zheng |
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| Abstract: | China Post has rather brand force as a company of long history.However,the brand effect of China Post wears off because of bad maintenance.Based on analyzing the actuality of brand building of China Post,this paper puts forward the detailed schema of brand building.Moreover,this paper proposes the main measures for schema |
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| Keywords: | China Post brand schema |
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