| 基于因子分析的物流配送客户满意度指标量化测评 |
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| 引用本文： | 王甜源. 基于因子分析的物流配送客户满意度指标量化测评[J]. 物流科技, 2011, 34(5): 42-44 |
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| 作者姓名： | 王甜源 |
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| 作者单位： | 中山大学南方学院,广东,广州,510970 |
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| 摘 要： | 满意的客户不仅能带来重复消费、广告效益、好的口碑等,更是成本节约的重要途径。因而,追求客户满意度的最大化就是追求效益最大化的重要途径之一。运用管理统计学中的因子分析法,侧重研究了物流配送业务中客户满意度的指标量化测评,对从何处入手提高配送业务客户满意度具有指导意义。
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| 关 键 词： | 物流配送 客户满意度指标 因子分析 SPSS |
A Quantitative Evaluation Based on Factor Analysis for Logistics & Distribution CSI |
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| WANG Tian-yuan. A Quantitative Evaluation Based on Factor Analysis for Logistics & Distribution CSI[J]. Logistics Management, 2011, 34(5): 42-44 |
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| Authors: | WANG Tian-yuan |
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| Affiliation: | WANG Tian-yuan(College of Business,University of South Florida,Guangzhou 510970,China) |
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| Abstract: | A satisfied customer can bring not only repeated consumption,advertisement,good reputation etc.,but also an efficient way of cost reduction.So,the way to maximum customer satisfaction is the way to maximum profit.This thesis,by using factor analysis from management statistics,is studying on the CSI（customer satisfaction index）analysis of logistics distribution.It has some profound guidance on how to improve CSI of logistics distribution. |
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| Keywords: | SPSS |
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