电子商务企业进军物流业研究

国内电子商务企业的高速发展需要与之匹配的物流作为支撑。为了阐述电子商务企业进军物流业的必要性,结合我国物流业发展现状,分析了电子商务企业放弃第三方物流的原因,并运用SWOT分析法对当前环境下电子商务企业进军物流业所具有的优势、劣势、机遇和威胁进行了综合评价,在此基础上提出了电子商务企业进军物流业的对策和建议。

Study on E-commerce Businesses Entering Logistics Industry

The rapid development of domestic e-commerce businesses needs compatible logistics as a support.To illustrate the necessity of e-commerce businesses entering logistics industry,according to the development of China logistics industry,the paper analyzes the reason of e-commerce businesses giving up third-party logistics,and through SWOT analysis,synthetically evaluates strengths,weaknesses,opportunities and threats in the process of e-commerce businesses entering logistics industry under the current environment,and then,on the basis of it,the paper puts forward some countermeasures and advice.