Comparing levels of resident empowerment among two culturally diverse resident populations in Oizumi,Gunma, Japan

While resident empowerment has been a central aspect of the sustainable tourism literature, difficulties of putting the concept into practice have been noted given the heterogeneous nature of communities. “Community” is often divided by kinship, age, gender and ethnicity, and such division may influence the perceptions of empowerment. The goal of this study was to better understand heterogeneous perceptions of empowerment by administering the Resident Empowerment through Tourism Scale within the community of Oizumi, Japan. Oizumi has the highest concentration of Brazilian immigrants in Japan, and the town has embraced “ethnic neighborhood tourism” centered on Brazilian culture as a strategy for economic development. Oizumi's demographic makeup allowed for testing differences in perceived empowerment between members of the dominant ethnic group (Japanese) and members of the ethnic minority group (Japanese Brazilians). Analysis of 650 completed questionnaires revealed that Brazilians felt more psychologically and socially empowered than Japanese residents, indicating a shift in the balance of power between the ethnic groups. Results also revealed that the political dimension of empowerment was rated relatively low among both groups, suggesting a general lack of opportunities to participate in the planning process. Implications for both practice and theory are presented.