The need to touch: Exploring the link between music involvement and tangibility preference |
| |
| Authors: | Maria Ek Styvén |
| |
| Affiliation: | 1. School of Management, Lanzhou University, Lanzhou, China;2. Ross School of Business, University of Michigan, United States;3. School of Business, Sun Yat-Sen University, China;1. Department of Economics, University of Chieti-Pescara, Italy;2. Ionian Department of Law, Economics and Environment, University of Bari, Italy;3. Departments of Marketing and Economics, Auburn University, USA;4. Department of Business and Management, LUISS Guido Carli University, Italy;5. Department of Management and Economics, University of Salento, Italy;1. Universidad de Salamanca, Spain;2. Universidad de Burgos, Spain |
| |
| Abstract: | Amid the increasing consumption of digital music and generally declining sales of recorded music, physical formats persist as the preferred means of storing and listening to music for many consumers. The purpose of this paper is to increase the understanding of the relationship between music involvement and preference for tangible music formats. To achieve this, we test a research model and perform a segmentation analysis based on music involvement. Findings indicate that high music involvement is positively correlated with subjective music knowledge, tangibility preference, and portable player use. Quite naturally, involvement increases music consumption in all formats, including digitized forms, but high involvement appears connected to a perception of tangible records as more valuable. The behavior of highly involved consumers suggests that digital music is not necessarily eradicating physical formats but possibly fulfilling different needs; for example, sampling and complementing vs. collecting and displaying. |
| |
| Keywords: | |
| 本文献已被 ScienceDirect 等数据库收录！ |
|
