全渠道供应链协同要素关系模型实证研究

新零售要求全渠道供应链的整合和优化，供应链协同有助于全渠道供应链一体化的实现。了解协同要素间关系有利于协同战略的制定与实施，是实现全渠道供应链协同的基础。在供应链管理相关理论研究基础上，构建研究模型，并提出研究假设。在实证研究的基础上，运用结构方程和分层回归的方法对模型和假设进行检验。结果表明，（1）协同收益与供应链协同正相关，分为财务收益和运营收益两部分。（2）收益共享与协同收益的财务收益和运营收益均正相关。（3）信息共享在收益共享与财务收益、收益共享与运营收益的影响过程中起中介作用。（4）契约精神在收益共享与信息共享关系中起调节作用。（5）契约精神在信息共享与财务收益的关系中没有调节作用，在信息共享与运营收益的关系中有调节作用。

Empirical Study on Collaborative Model of Omni-Channel Supply Chain

New retailing requires the integration and optimization of the omni-channel supply chain. Understanding the relationship between collaborative elements is helpful to the formulation and implementation of collaboration strategy, and is the basis of realizing the collaboration of omni-channel supply chain. Supply chain collaboration helps to realize the integration of the omni-channel supply chain. Based on the research of supply chain management theory, the research model is constructed and the research hypotheses are put forward. Structural equation and hierarchical regression are used to test the model and hypothesis. The results show that: (1) collaborative benefit is positively correlated with supply chain collaboration, which is divided into two parts: financial performance and operational performance. (2) Revenue sharing is positively correlated with both financial and operational performance of collaborative benefit. (3) Information sharing plays an intermediary role in the process of revenue sharing and financial performance, revenue sharing and operational performance. (4) The spirit of contract plays a moderating role in the relationship between revenue sharing and information sharing. (5) The spirit of contract has no moderating effect on the relationship between information sharing and financial performance, but it has moderating effect on the relationship between information sharing and operational performance.