| Abstract: | This paper provides a conceptual framework on green initiatives adoption in companies operating in freight transport and logistics industry and presents an overview on the emerging green practices and information systems adopted. On the basis of a literature review on the topic, a research question was identified and addressed through an analysis conducted in a sample of freight transport and logistics companies. This research question regards the behaviours of freight transporters in adopting green practices and information systems. As for the adoption of both green practices and information systems, the paper shows that freight transporters are not a homogeneous industry, but different types of behaviour emerge. As for the relationship between the degree of adoption of green practices and information systems, the paper proposes a taxonomy bringing together sustainable strategies for adopting green initiatives. Specifically, four strategies are identified: sustainability leaders, green practice adopters, information system adopters, and sustainability followers. These sustainable strategies highlight the different phases of the process of adoption of green initiatives. |
