Environmental management and the “soft side” of organisations: Discovering the most relevant behavioural factors in green supply chains

Anchored in the resource‐based view theory, the objective of this research is to empirically analyse the behavioural factors affecting the green supply chain management (GCSM) performance in a fast‐growing emerging economy by taking an empirical data set of 101 responses from personnel in the mining sector. Behavioural factors in green supply chains are still a critical challenge—not yet a well‐explored academic subject—when the focus is on the mining industry of emerging economies like India; the lack of studies in this field could be a factor preventing the Indian mining industry becoming more green. In terms of methodology, original survey data were processed through AMOS 4.0, adopted for assessing the causal connection among the six constructs, that is, top management support, teamwork, workplace culture, resistance to change, green innovation, and green motivation. We further explore the input from the human side of GCSM by highlighting that top management support and green motivation are the most crucial behavioural factors that influence GCSM in the Indian mining sector. The study will be helpful for mining companies because it will enable them to identify the areas that require their attention for enhancing GCSM performance related to behavioural aspects.