| 试论凤凰卫视的经营成功之道 |
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| 引用本文： | 刘堂发,柳洁花.试论凤凰卫视的经营成功之道[J].特区经济,2007(7):276-277. |
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| 作者姓名： | 刘堂发 柳洁花 |
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| 作者单位： | 1. 南昌大学,共青学院,江西,南昌,332020
2. 江西省铜鼓县排埠中心小学 |
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| 摘 要： | 凤凰卫视的成功有目共睹,探究其成功的原因和秘诀,对国内媒介的发展具有很好的借鉴作用。本文从内容策略、主持人品牌策略、经营战略三个方面进行论述,揭示出凤凰卫视成功的原因,供国内媒体予以借鉴和参考。
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| 关 键 词： | 凤凰卫视 内容策略 主持人策略 经营战略 |
On Phoenix Satellite TV Station successful management road |
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| Liu Tang Fa,Liu Jie Hua.On Phoenix Satellite TV Station successful management road[J].Special Zone Economy,2007(7):276-277. |
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| Authors: | Liu Tang Fa Liu Jie Hua |
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| Abstract: | The success of the Phoenix TV is known to all. Analysing the reasons and secrets can wok as a good example to the of the domestic media. This article discusses the topic from three aspects the content strategy, the anchor tactics, the management strategy to uncover its reasons to success as a reference to the domestic media. |
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| Keywords: | phoenix TV content strategy the ankor strategy management strategy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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