Book Review

This issue's book review addresses the important topic of networking. Despite their informal understanding of the need for networks, new product managers have seldom if ever been able to access a formal treatment of this topic. Nor have conferences or seminars included this topic in their development of critical management skills. Blair Little, a professor in the School of Business Administration at the University of Western Ontario, reviews a new book that reports some very intersting Swedish thinking about networking. He reports that the book is worth considering by JPIM's readers, even in light of some unique characteristics of the Swedish environment.