消费者的非理性行为及营销对策浅析

消费者的理性消费是无法完全实现的,只能集中在某个限度之内,现实中人们在做出消费决策时绝大部分时间不会考虑非常周全,非理性消费在所难免,这对于商家有不可或缺的意义,商家要正确看待非理性消费的特征,合理利用非理性消费诱因,积极展开营销活动。

Irrational Consumer Behavior and Marketing Strategy Analysis

Customers' rational consumption can not be fully realized and can only be concentrated in certain limits.The reality that people make consuming decisions most of the time will not be considered a very thoughtful.Non-rational consumption is inevitable,which for the businessmen has essential meaning.Businesses should correctly treat the non-rational consumption characteristics,use of irrational consumption incentives reasonably,and actively expand marketing activities.