事前与事后市场细分方法的比较研究

随着市场细分研究的深入,细分方法由以定性分析为主的事前细分法逐渐发展到结合定性与定量分析的事后细分法。在实际应用中,事前与事后细分方法都可以应用,但孰优孰劣未知。主要对两种细分方法进行对比分析,探讨两种市场细分方法的细分效果并分析哪种细分方法的效果更佳。

To Compare and to Study on Priori and Post Hoc Market Segmentation Methods

With the development of market segmentation research,segmentation methods are changing from Priori which lays on qualitative analysis to Post Hoc that combines qualitative analysis with quantitative analysis step by step.In practical application,Priori and Post Hoc methods are both practicable,but it is unknown that which is better.This paper mainly compares the two kinds of methods,discusses their efficiency and analyses which is better.