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品牌战略下的服装色彩设计
引用本文:刘卫卫.品牌战略下的服装色彩设计[J].山东纺织经济,2009(5):85-86.
作者姓名:刘卫卫
作者单位:天津工业大学,天津,300384
摘    要:在眼球经济的现代,色彩是最能在第一时间抓住消费者视线,从而引导消费的重要元素。色彩搭配的好坏不仅直接关系到店铺的消费量,也与企业的品牌形象息息相关,一个成功的品牌必定有鲜明的色彩形象与之搭配。

关 键 词:品牌  色彩形象

Clothing under the Brand Strategy Color Design
Liu Weiwei.Clothing under the Brand Strategy Color Design[J].Economy of Shangdong Textile,2009(5):85-86.
Authors:Liu Weiwei
Institution:Tianjin Polytechnic University;Tianjin 300384;China
Abstract:In the eyes of the modern economy, color is most likely to be the first to seize the attention of consumers, thus an important element in the consumer guide.The quality of color with a direct bearing on not only the consumption of the shop, but also in the enterprise is closely related to the brand image, a successful brand must have a clear image of them with color.
Keywords:the brand  color image  
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