| 顾客参与服务创新、顾客人力资本与知识转移的关系研究 |
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| 引用本文： | 卢俊义,王永贵.顾客参与服务创新、顾客人力资本与知识转移的关系研究[J].商业经济与管理,2010(3). |
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| 作者姓名： | 卢俊义 王永贵 |
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| 作者单位： | 1. 南京大学,商学院,江苏,南京,210093;安徽财经大学,管理学院,安徽,蚌埠,233030
2. 对外经济贸易大学,国际商学院,北京,100029 |
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| 基金项目： | 国家自然科学基金资助项目，江苏省高校研究生科研创新项目，对外经济贸易大学211工程三期项目 |
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| 摘 要： | 在后现代社会,服务经济在促进经济发展和就业方面越来越重要.随着服务行业竞争的日益加剧,服务企业需要不断进行新服务开发,从而获得竞争优势.顾客参与新服务开发过程,有利于促进知识的转移.顾客作为知识转移的发送方,其转移知识能力和意愿具有积极的影响,顾客的转移能力和意愿可以视为顾客人力资本.文章在文献回顾和综述的基础上,研究了顾客参与服务创新行为和知识转移的关系,并构建一个基于顾客人力资本中介机制的理论模型,试图进一步揭示顾客参与和知识转移之间关系的内在机制.最后探讨了本文的不足和未来的研究方向,为下一步实证研究提供了理论基础.
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| 关 键 词： | 服务创新 顾客参与 人力资本 中介机制 |
The Relationship between Customer Involvement in Service Innovation,Customer Human Capital and Knowledge Transfer |
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| LU Jun-yi,WANG Yong-gui.The Relationship between Customer Involvement in Service Innovation,Customer Human Capital and Knowledge Transfer[J].Business Economics and Administration,2010(3). |
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| Authors: | LU Jun-yi WANG Yong-gui |
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| Institution: | LU Jun-yi1,2,WANG Yong-gui3(1.School of Business,Nanjing University,Nanjing 210093,China,2.School of Management,Anhui University of Finance , Economics,Bengbu 233030,3.International Business School,University of International Business , Economics,Beijing 100029,China) |
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| Abstract: | In the postmodern society,the service economy is more and more important in economic progress and employment.With the increased competition,service companies need to develop new service constantly in order to gain competitive advantages.The role of customer involvement in the new service development is emphasized to improve the success of new service development.Customers' knowledge transfer capacity and willingness have positive impacts,and can be seen as the customer human capital.Based on the literature ... |
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| Keywords: | service innovation customer involvement human capital mediating mechanism |
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