工业企业集团生态营销工程及其应用前景

本文主要对工业企业集团生态营销工程的内涵、意义、应用前景进行了初步研究 ,提出了市场位与生态位并重的经营观 ,并对集团的生态产品设计及生态规划进行了探索。指出实施生态营销工程是可持续发展战略的微观体现 ,是工业企业集团生存与发展的重要战略与有效途径。

Eco-marketing Project for Manufacturing Enterprise Groups; a Theoretical View

This article mainly deals with the conception of eco-marketing project, with its focus on the implication, the significance and the application. It holds that the market niche and ecological niche should be simutaneously emphasised. On the basis of such a conception, the author explores the issues of eco-product designing and eco-planning concerning manufacturing enterprise groups. It is pointed out that eco-marketing project reflects in micro-level the sustainable development, which is of strategical significance to the industry.;