高校学报必须重视发行量

文章认为发行量是衡量、评价高校学报效益和质量最重要的指标。高校学报因其学术理论性强，综合性、内向性特征明显以及编辑出版人员主观上对发行量重视不够，导致发行量普遍不大，从而制约了高校学报效益和质量的提高。扩大高校学报发行量的措施有：提高学术理论水平，准确清晰的定位，创名牌栏目、特色栏目，向专业化靠拢，定发行量任务指标等。

About the Circulation of School Journal

The Writer of this paper argues that circulation is an important quota to evaluate the efficiency and quality of school journals. Due to the academic, comprehensive and endocentric characteristics and insufficent attention, the circulations of school journals are generally lower that expected and this affects the efficiency and quality of school journals. The means to increase circulation includes: to improve the academic level, acurately decide the orientation, try to create influential and characteristic volumns, to be professional and academic, and etc.