产业链的合作机制选择与低碳产品定价及碳减排策略

生产链上下游企业选择合适的合作机制对低碳产品定价及碳减排有重要影响。通过构建博弈模型分析三种不同合作机制下的低碳产品定价及碳减排问题:第一种合作机制即制造商与零售商进行合作,当两条生产链都选择这种合作机制时,能带来较高的碳减排率和较低的零售价格,这对制造商、零售商、消费者和环境都是有利的。第二种合作机制即两条生产链的制造商之间、零售商之间分别合作,这会带来较低的碳减排率和较高的零售价格,对两个制造商有利,而对零售商和消费者不利。分析前两种合作机制的利与弊提出第三种合作机制,即零售商和制造商共享利润下的有利于碳减排的策略。最后,结合案例讨论和数值分析的研究结果表明:当制造商和零售商收入共享比在一定范围内时,第三种合作机制可以给制造商和零售商带来更高的利润。由此为企业选择最佳的合作机制及合理的碳减排策略提供了理论指导。

Cooperation Mechanism Selection in the Industrial Chain and Low Carbon Product Pricing with Carbon Emission Reduction Strategies

The selection of suitable cooperation mechanisms for upstream and downstream enterprises of the production chain has an important impact on the pricing of low-carbon products and carbon reduction.By building a game model,the pricing and emission reduction of low-carbon products under three different cooperation mechanisms was analyzed.The first cooperation mechanism is that cooperation between manufacturers and retailers,when both production chains choose such cooperation mechanisms,the production chain can lead to higher carbon emission reduction rates and lower retail prices,which are beneficial for manufacturers,retailers,consumers and the environment.The second is a cooperation mechanism between manufacturers and manufacturers,retailers and retailers,which would lead to lower carbon emission reduction rates and higher retail prices,and beneficial for manufacturers,but disadvantage the profits of retailers and consumers.The third cooperation mechanism was proposed by studying the advantages and disadvantages of these two cooperation mechanisms,that is,retailers and manufacturers share the profit pricing and carbon emission reduction strategies for low-carbon products.Finally,case was discussed and numerical values were analyzed.The results show that:when the sharing ratio is within a certain range,the third cooperation mechanism can bring higher profit.The research results provide theoretical guidance for enterprises to choose the best cooperation mode and reasonable carbon emission reduction strategies.