Consumer logistics: Conceptualization,pertinent issues and a proposed program for research |
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| Authors: | Kent L. Granzin Kenneth D. Bahn |
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| Affiliation: | (1) University of Utal, Utah, USA;(2) Virginia Polytechnic Institute and State University, Virginia, USA |
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| Abstract: | This article provides a basic conceptual foundation for a new field of study that considers the decisions and activities of consumers within a logistics framework. Five subsystems in industrial logistics, as suggested by Bowersox (1978), furnish the conceptual underpinnings for this work. The article explores various issues related to a program of study of the field of consumer logistics, and it proposes problems to be investigated, as well as means for their investigation. |
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